Starbucks Training Focuses On The Evolving Study Of Unconscious Bias

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Starbucks has an ambitious plan to try to address discrimination and unconscious bias by training nearly 175,000 of its workers one afternoon later this month. Following the inappropriate arrest of two black men at one of its stores in Philadelphia, Starbucks announced it would close more than 8,000 U.S. stores on May 29 to conduct racial-bias training. No company has tried such training on this scale, says an expert advising the coffee chain, and the effort puts the science of behavioral change to the test. Starbucks' push comes as behavioral scientists' view of how best to address bias is evolving. "Mitigating bias is one of the hardest things in human existence," says David Rock, director of the NeuroLeadership Institute, which he co-founded on the...

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Starbucks Training Focuses On The Evolving Study Of Unconscious Bias

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