The European Union is preparing to implement sweeping privacy rules next month, but these new protections of individuals' information may set a new standard around the world — including in the U.S. Beginning May 25, under the new General Data Protection Regulation , companies that collect or mine personal data must ask users for consent. No longer will firms be able to bury disclosures about pervasive tracking in hard-to-read legal disclaimers. "We're not entirely satisfied with that's in there," says Estelle Massé , an analyst with the digital advocacy group Access Now, tells NPR's Ari Shapiro. "However, it's a great improvement from the previous law and it's also a great basis for the use of data in the digital age." What counts as "personal" won't...
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Europe's New Online Privacy Rules Could Protect U.S. Users Too