Instagram And Shopify: How Businesses Are Targeting Your Feed

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All Alexis Madrigal wanted was a coat. So when one popped up in a sponsored post on his Instagram feed, he was intrigued. He'd never heard of the retailer, but it billed itself as "luxury for modern gentlemen." Plus, the coat was a steal at under $100. So Madrigal bought it. The jacket, however, turned out to be less an expression of luxury and more a lesson into how e-commerce has changed in the age of Instagram and Facebook. In his words, what arrived in the mail "kind of looked like a carpet ... formed into a roughly coat like shape." Madrigal wrote about his experience for The Atlantic and spoke with NPR's Scott Simon about how e-commerce is affecting the fashion industry and why entrepreneurs are able to make money without ever touching the...

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Instagram And Shopify: How Businesses Are Targeting Your Feed

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